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Book Info
Saturday January 28, 2012
An Introduction To International Marketing
by Keith Lewis, Matthew Housden
Business/Strategy
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An Introduction To International Marketing
January 0001
Keith Lewis, Matthew Housden
Kogan Page -
9781841125817
****
Price
4,100.00
$31.54
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. Readers of Introduction to International Marketing will be able to: o understand the changing nature of the international trading environment o identify information sources for international marketing o develop suitable approaches for entering international markets o develop tactical plans for overseas markets using the elements of the marketing mix. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike. Keith Lewis is the Senior Examiner in International Marketing on the CIM Diploma. He is the Course Director on the MA in Marketing at the University of Greenwich. Matthew Housden is an Examiner on the CIM Diploma in International Marketing Strategy and Head of the Division of Marketing at the University of Greenwich.
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